Legal

Cookies and site measurement

Everything this site stores on your device, generated from the same list the consent banner enforces.

Your current choices

You have not made a choice yet, so nothing beyond the strictly necessary items below is running.

Strictly necessary

Required for the site to work: security, bot protection, and remembering the choice you make here. These cannot be switched off.

Name	Type	Set by	Purpose	Expires
`airat_consent`	Cookie	AiRAT	Stores the cookie choices you make here so we stop asking.	13 months
`__cf_bm`	Cookie	Cloudflare	Distinguishes humans from bots so the site stays available.	30 minutes
`airat_session`	Session storage	AiRAT	A random identifier for the current browsing session. Discarded when you close the tab.	Until the tab closes

Analytics

Tells us which articles and pages are worth writing more of, and how people move through the site. Aggregated — we do not sell it or use it to build advertising profiles.

Name	Type	Set by	Purpose	Expires
`airat_vid`	Cookie	AiRAT	A random identifier that lets us tell a returning reader from a new one without knowing who you are.	13 months
`_ga`	Cookie	Google Analytics	Distinguishes visitors for aggregate traffic reporting.	2 years
`_ga_*`	Cookie	Google Analytics	Keeps session state for the Google Analytics property.	2 years

Marketing and attribution

Lets us connect an ad click or a campaign link to an enquiry, so we know which work is worth funding, and pre-fills forms you have already filled in once.

Name	Type	Set by	Purpose	Expires
`airat_attribution`	Cookie	AiRAT	Remembers how you first found us (campaign or ad click) so we can tell which work brings people in.	13 months
`airat_known_lead`	Local storage	AiRAT	Remembers contact details you have already given us, so booking a call does not ask for them twice.	90 days
`hubspotutk`	Cookie	HubSpot	Links a booked meeting back to the enquiry it came from.	6 months
`_gcl_*`	Cookie	Google Ads	Stores the Google Ads click identifier so a later enquiry can be attributed to the ad.	90 days
`_gcl_au`	Cookie	Google Ads	Conversion linker for Google Ads / Floodlight measurement.	90 days

What we do not do

We do not sell personal data, we do not run third-party advertising or social retargeting pixels, and we do not build profiles of individuals from browsing behaviour. Analytics is used to decide what to write and what to fix.

Browser controls and your rights

You can also clear or block cookies in your browser settings, though blocking the strictly necessary ones may break parts of the site. To request a copy of your data or ask us to delete it, email [email protected]. See our privacy policy for how we handle information you send us directly.